9 years in iOS - Sunsetting the Work

Why stop now?

In the world of technology, everyone and their mothers will tell you about MAUs, DAUs, WTFs, etc. — Our team had learned what’s really important, the customer experience. So instead of trying to hit 1M users, we strived for 5 star reviews. Instead of hitting DAUs, we got our customers to use Cleu throughout each day. These were the KPIs that really mattered to us.

How did Cleu perform?

Here are some of our accomplishments.

  1. AppStore Featured Placements — Utilities Page, Home Page, Utilities Cover Banner
  2. FWA Awards — 2 Mobile FWA awards recognizing mobile design and user experience
  3. 1 Million Events — Users creating, repeating, & editing physical events within their environments.
  4. Works With Nest — 1 of under 100 products globally optimized to work with Nest products.
  5. Entrepreneur Article — 1 of 5 promising IoT products featured in Entrepreneur magazine
  6. CES 2016–1 of 16 emerging technology companies in position to work with Fortune 500 brands through OMD Startup Cocktails

Can’t you run it on the side?

Short answer, no — When you immerse yourself in a project like I did for this many years, your entire life becomes that goal. In my case, I slept and woke up to Cleu on my mind, figuratively *AND* audibly as the alarm went off every morning. In fact, I haven’t used the stock Apple Alarm app since fall of 2012.

What about your customers?

I think about them the most. Everytime I log in to Mixpanel, I see usage all over the world. No seriously, we’ve hit almost every country on the map. And these users aren’t just checking in or “liking” something; these customers are using Cleu on the daily.

Any regrets?

It’s cliche to say no, but I must say, I regret not spending more time with my family and loved ones. I’m fortunate to have an insanely large support team around me, but unfortunately, I have also lost a few souls along the way.

Why’d you do it?

I was tired of rejected job applications.

What now?

My focus at the moment is to communicate this change to all stakeholders and the public. That’s my job.

Thank You.

If you have worked on Cleu, Thank You.

Product Imagery

Original Mockups
Cleu 1.0–2012 — Alarm + Weather
Cleu 2.0–2013 — Introduce Calendar + PowerNap
Cleu 3.0–2015 — Introduce IoT (Nest, Hue, Uber), Produced Sounds, Apple Watch Support
Cleu 4.0–2016 — Introduce Circadian Backgrounds, WWN Support, Hue 2.0 Support

Everybody can tell you how to do it, they never did it — Jay Z

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Founder Districtzero.co

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