Vadzim VrubleuskiinBootcampGamification in Fintech: How to Attract and Retain Customers?Gamification is one of the most innovative and engaging trends in fintech. Despite its relative novelty in the financial sector, its…Apr 2Apr 2
Vadzim VrubleuskiinBootcampWhat is Psychological Pricing?Psychological pricing is a strategy that uses pricing to influence a customer’s spending or shopping habits to make more or higher value…Feb 28Feb 28
Vadzim VrubleuskiinBootcampWhat is GOMS Model?GOMS, which stands for Goals, Operators, Methods, and Selection rules, is a cognitive modeling framework used to describe and predict human…Dec 11, 2023Dec 11, 2023
Vadzim VrubleuskiinBootcampWhat is Human-Computer Interaction (HCI)?Human-Computer Interaction (HCI) is the field of study that focuses on optimizing how users and computers interact by designing interactive…Oct 21, 2023Oct 21, 2023
Vadzim VrubleuskiinBootcampWhat is Single Usability Metric (SUM)?Usability is a crucial aspect of any product or system, and it refers to how easy it is for users to use and interact with the product. In…Oct 14, 2023Oct 14, 2023
Vadzim VrubleuskiinBootcampHow Can Ethnographic UX Research Help Improve Banking Products and Services?In the field of consumer behavior research, there are several effective tools and methods, and one of them is ethnographic UX Research…Sep 9, 2023Sep 9, 2023
Vadzim VrubleuskiHow Personal History Affects Investment Decision-Making?In 2006, economists Ulrike Malmendier and Stefan Nagel from the National Bureau of Economic Research conducted a study to examine how…Aug 23, 2023Aug 23, 2023
Vadzim VrubleuskiinBootcampHow can the Decoy Effect be used to enhance the UX of Banking Products?In the competitive world of banking, financial institutions are constantly seeking innovative ways to improve their products and attract…Jun 18, 2023Jun 18, 2023
Vadzim VrubleuskiinBootcampImproving the User Experience in Banking: The Impact of Short-Term Memory and Strategies for…In today’s rapidly changing world, digital banking has become an integral part of our daily lives. Whether it’s checking account balances…Jun 3, 2023Jun 3, 2023
