Design principle: IKEA effect
Anton Nikolov

I believe that this also applies to social products/networks which allow you to customize your own experience by providing you the ability to choose who to follow or connect with. Especially with Twitter (and Medium/Facebook), I feel more strongly attached to the product because of my investment in my customized experience (curation of “follow” lists) rather than having the same out-of-the-box experience that everyone has.

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