Praveen VaidyanathanPhilosophy deals with three questions, and does not yield final answers on which everyone agrees…via N. Magill, in Masterpieces of World Philosophy https://amzn.to/3QGeSDbSep 8Sep 8
Praveen VaidyanathanSelling isn’t a bad word, it’s a prerequisite for life; pretty much every profession relies on it…Sep 8Sep 8
Praveen VaidyanathanSome five fundamental economic philosophies supporting the maxim: assume nothing, question…via Levitt and Dubner’s Freakonomics https://amzn.to/49ziMpNSep 8Sep 8
Praveen VaidyanathanStrategy is the craft of honing a set of answers to five interlinked questions that reinforce one…via Roger Martin and A.G Lafley, in Playing to Win: How Strategy Really Works http://amzn.to/46Uel7oSep 8Sep 8
Praveen VaidyanathanMeans to mastery: roots (drawing from the past) and antennae (tuning for the future)via Robert Descharnes, Gilles Néret ft. Salvador Dalí, in Dalí http://amzn.to/47wn0grAug 27Aug 27
Praveen VaidyanathanAdvertising is Hegelian; there are no new ideas, only better onesvia Jim Riswold (Dan Wieden’s first copywriter hire for W+K), in Drewniany and Jewler’s Creative Strategy in Advertising…Aug 27Aug 27
Praveen VaidyanathanAn intellectual is just a dealer of ideas who is not expected to apply them, and as such, has no…Aug 27Aug 27
Praveen VaidyanathanYou can raise the standard simply by assuming that art is a form of workvia Mark Fenske ft. Milton Glaser in KesselsKramer’s Advertising for People Who Don’t Like Advertising https://amzn.to/46TErXP…Aug 23Aug 23