What are user experience designers supposed to do? I like the idea that UX designers bring compassion and empathy into product design. They use structured methods to turn empathy into a design process that result in improved user experience. David Travis breaks UX work into four categories: Analyze the Opportunity, Build the Context for Use, Create the User Experience, and Track Real-World Usage and Continuously Improve the Product.
When executed effectively, in-app personalization converts many more users, greatly increases user retention and app affinity, and produces significantly more revenue for your brand over the long-term. It’s one of the greatest strategies for building instant rapport with your users and motivating them to harness the benefits of your mobile app.