Vader Protocol Rebrand
New logo, new brand image, a new way forward.
Welcome to a fresh world with Vader — the liquidity protocol powering a new era of decentralized products and communities on Ethereum.
When Vader first launched, it was regarded as a promising protocol on the back of a combination of several prominent DeFi ideas. Clothed in its signature blue and pink palette with an iconic 3D retro style, Vader’s identity represented the fiery design of the protocol’s ambition and the essence of its community. While it was a design that we’ve grown into and loved, it was clear that a stronger identity is needed for growth.
As the market ebbs and flows, we have to evolve by being open and nimble to new movements, new collaborations, and new ideas. With the impact of recent market events, it’s important we take this opportune time to evaluate the protocol’s mechanisms and explore improvements for a more promising future — as we welcome new products and communities, including the hugely anticipated AMM.
Vader requires a sustainable system and this rebrand is the first step towards it — in communicating Vader’s values with a design that can be easily adapted and built upon by the community. This is the first expression of changes and a hint of Vader’s many possibilities.
Vader’s new concept exists in a mystical universe of galaxies, stars, and planets as self-governed societies, representing the vision of a new decentralized economy. Travelers are welcome to settle, build, innovate and secure Vader’s future together. The new logo is designed with intentions and metaphors, serving as a symbol of power, confidence, and security; as well as a portal into Vader’s universe. The aggressive wing-shaped V design thrives from the idea of interstellar exploration; it’s where the braves are empowered to explore and build in this new world. Vader by design is transformative, flexible, and adaptive. This attribute is embedded in the brand’s DNA. Vader’s logo has the ability to morph into an inVader’s imagination of their own chosen material and state, creating customized experiences for every community.
With Vader very much still in the early stages of development, the goal of this rebrand is for the community to band closer together with a shared sense of clarity and confidence in the protocol’s potential. It also aims to help attract more valuable partners and builders required to take Vader to the next level. Please reach out to connect or fill up the partnerships form here.
We’ll further release the guideline complete with its story, design decision, style guide, assets, and more a little later on in another full post. The rebrand will be executed in stages and logos will gradually be updated across dApps, listings, and directories.
