A creative and an advertising agency, where lies the difference!
Let’s talk about the Advertising agency first
The advertising agency is defined as a company that provides the plan and strategies for technical development of screen-based product and services. And sometimes other forms of promotion and marketing for its clients. An agency can also handle overall marketing and branding promotions for its clients. Between ads agency and clients need a good understanding to relate to build-up their relationship. The agency is hired to produce television commercials, newspaper, radio commercials and mobile marketing as part of an advertising campaign. On other hands, advertising agencies help you to manage your advertising campaign like Facebook ads, Twitter ads and Google pay per click etc. Mostly advertising company focuses their market on search engine marketing (SEM). Nowadays advertising agency is turning into digital agencies for help when it comes to their marketing strategies.
A creative agency focuses on production, design and creative strategies to deploy their work. A creative agency also offers print design services. The good creative agency is typical “branding expert” and great at marketing and product design. Especially, they are known for designing great logos, business card, letterheads and overall branding field. Also, a creative agency focuses on creating content and Including photography, Film-making, web development, writing and graphic design for the purposes of banner ads, website ads, television ads or any other sorts of advertisement like video or graphic. The creative agency focuses more on the creative team instead of market strategy. Large creative agencies will always fill with creative directors and graphic designers. A part of an economy that creates wealth by offering creativity for other businesses. Ergo, Creative agency provide creative services to other company: they; do creativity to order or demand. Typical business models revolve selling there skill professional, projects or through project services on an ongoing basis for a fixed monthly fee. There are low barriers to entry for a start-up business. Nowadays, creative agencies are growing at a lightening fast pace in the advertising market.