6 Admired Traits of UI/UX Role Models I Follow

We all look up to someone. Professionally and personally. For me, this is maybe one of the most important aspects on the path of self-improvement and staying up-to-date with news and trends. That’s why I decided to share 6 UI/UX designers that inspire me every day and one essential quality that makes them unique.

Christopher Grant, Product and Head of UX @ King

Standing in for your users

What I learnt from Christopher, is the importance of standing in for your users. It is the maximum responsibility of every great UX designer — playing the roles of a lawyer, advocate, psychologist at the same time. Christopher has designed web experiences for startups and big companies in the US and Europe since 1996. Today he is leading UX team at King — helping players discover games while creating a fun and emotionally rewarding experience.

Christopher Grant in “Design is Future”

Sarah Rink, Lead UX researcher and Partner at UXFYP

Building lean UX Process

Sarah Rink is a former Reuters journalist and partner at TinkTank design, where she focuses her UX expertise on startups and highlights the importance of lean UX process, innovating with evidence and holistic UX process. Following the startup movement, lean UX quickly followed the movement and developed its own cycle: designing something, learning about it, making it better, learning again and so on. There is no room for people who are afraid to put their creations on the line for testing. The lean process of designing eliminates everything that is not adding the value and focuses on product changes that will actually make an impact.

David Okuniev, CEO of Typeform

Creating a design culture

David Okuniev is the CEO of Typeform and you might think — what’s the connection with the world of UX? Well, in fact, David is a designer that has been thrown into the world of business, but all his previous experience had a great impact on how Typeform is drilling down into the design culture and working on a mission to “make things a little more human”. Putting empathy at the forefront of everything you do differentiates Typeform and shows a lot about the design culture in the company too.

Why Design is the new engineering?

Guillem Espias, UI/UX Designer at Strands

Embracing multidisciplinarity

When you meet Guillem, you’ll notice the multidisciplinary and out-of-the-box profile that makes him stand out from typical UI/UX designers. Guillem has many creative pursuits in his cap — from making innovative online banking solutions more intuitive and user-friendly at Strands to excelling at bringing fresh design experiences in Barcelona, with a soon-coming up mobile game “The secrets of Barcino”. What is the strength of this approach? I would say idea intersection and adaptability. By embracing their passions and following the curiosity down those rabbit holes, multidisciplinary designers can access a lot of points of the intersection due to their electric mix of skills. The second superpower — adaptability — stands for the ability to morph into whatever you need to be in a given situation and that is very important skill to thrive in the 21st century and organizations can pivot to meet the needs of the market and the users.

Georgina Sala, Digital Art Director, UI/UX Design & Brand Visual Manager

Building a global mindset

Georgina is my teacher at Ironhack — someone that I got inspired from our first encounter at Ironhack, because of interesting background and lots of travelling, which I think is very important for every UX designer in order to bring ideas to life and edge beyond the boundaries within which we live and work. I think every UX designer need to perceive and decode behaviors in multiple cultural contexts. It is an ability to connect with people from other cultures on an intellectual as well as emotional level. Plus, it gives a great capacity for every creative industry professional to bridge the interfaces between differences.

Marlene Horbatz Kirchner, strategic business & Innovation Consultant at Insitum

Innovating in design-thinking

I am sure that Innovation and design thinking consultant Marlene agrees with Einstein — we can’t solve problems by using the same kind of thinking we used when we created them. In order to solve the new type of digital design problems, we need a different type of thinking towards solutions, allowing people to have a human-centered perspective.


The world of UX and UI is changing as you read this. These designers listed here have a lot of insights you can learn from. Haven’t seen any of your favorites in this list? Have someone to add? Share in the comments below.

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