Sameer Kulavoor’s ‘Parfum Sassoon’
Graphic designer and multi media artist, Sameer Kulavoor creates a large scale installation for the first time for Sassoon Dock Art Project. Through ‘Parfum Sassoon’, the artist critiques consumerism, while also mocking himself for starting his career in advertising.
‘Parfum Sassoon’ uses the colour palette of the dockyard to fabricate an experience of being in a showroom that sells the exclusive smell of Sassoon as a fancy cologne.
Through photographs have a look at the creation of ‘Parfum Sassoon’