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Michael Avedon for 65CPW

After 4 years at the Jewish Museum and over a decade in museums, I’m excited to announce that I’ve launched my own digital consultancy for art.

I am deeply proud of everything my incredible team and I have accomplished — from the more “invisible” projects such as improving the UX of our website and implementing data-driven marketing strategies with Salesforce, to launching a new Mobile Tour platform and increasing our social media following by 1000%. …

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We are living in a post-app digital world. In 2010, Apple trademarked the phrase “there’s an app for that,” which was used in a commercial for the iPhone. Since then, it really does seem like there is an app for almost everything, including every art museum. Around that same time, the Jewish Museum began developing mobile apps for exhibition audio guides, free to download on iOS and Android devices, produced in association with Acoustiguide and made possible by Bloomberg Philanthropies.

What happened to all of those apps? According to TechCrunch, last year:

  • For every iPhone sold, 119 apps have been…

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Installation view of the exhibition Pierre Chareau: Modern Architecture and Design, November 4, 2016 — March 26, 2017. The Jewish Museum, NY. Photo: Will Ragozzino/SocialShutterbug.com

The Jewish Museum just wrapped up its year of design with a trifecta of exhibitions that began in March 2016 with Isaac Mizrahi: An Unruly History, followed by Roberto Burle Marx: Brazilian Modernist last fall, and ending with Pierre Chareau: Modern Architecture and Design, which concluded last week. It’s been exciting to be a part of this extraordinary lineup of exhibitions presenting the work of innovators in fashion, landscape architecture, and interior design—each uniquely positioned as individual narratives about Jewish identity and its global reach. It’s what we do best.

Pierre Chareau: Modern Architecture and Design was the first exhibition in the United States to focus on the French designer and architect. Pierre Chareau (1883–1950) was a prolific furniture designer and art collector who was virtually unknown to American audiences. Although never formally trained in architecture, Chareau’s uncontested masterpiece was the Maison de Verre, the Glass House built in Paris 1928–32 in collaboration with the Dutch architect Bernard Bijvoet and the ironsmith Louis Dalbet. …


JiaJia Fei

Digital Strategist for the Art World • Founder of the First Digital Agency for Art • Formerly at the Guggenheim & Jewish Museum

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