Mobile App Design Trends 2015
Developing apps in 2015? Research these 6 latest app design trends and ensure your app design fully stands out in 2015.
Designing an app is all about user interface. The navigation of an app is critically essential and should be your first target. Users are getting used to mobile apps and are demanding an amusing and clearly designed app navigation. Your menu should therefore be one of the most refined and well designed elements.
It’s up to you what navigation style to choose. More simple one topic apps mostly use on screen navigation and nav icons then are a good way to navigate. Menus with crystal clear typography are also good design elements. If you are developing complicated apps with lots of content and several items, you would apparently choose an off screen navigation like the Facebook slider.
Whatever you choose: design should never hide your content. Design should guide your user through the app. A good app design will give your app an amusing and smooth user experience.
The App Design Stays Flat
Flat design is here to stay, at least for another year. Fonts, logo icons, menu´s, all are minimalistic and emphasize usability. The world may be round, app design remains flat.
In 2015, flat design could be expanded to material design, a design language Google started using recently for its mobile and general design. Material design basically is flat design with the use of very subtle gradients, layering and responsive animations and transitions. Heavy gradients and shadows are still a no go in app design.
Contrast With Subtle Colours
The colours in app design will become cooler, softer and more subtle. App design still requires big contrast for wonderful visibility, but contrast becomes more friendly. Avoid the tacky neon red-green web safe color contrast. Adopt the more sophisticated dark blue-light beige. Or marsala-light grey.
Professional snaps of real people will take over the overused business category stock photo. You still can adopt stock photo’s, but eliminate the obvious and go for quality. On the other hand: don’t choose too fancy models, use real people, or at least real looking.
Using boring fonts like Verdana and Arial? Not anymore in 2015. There are so many high quality fonts available nowadays. This, of course, does not mean you should adopt all of them. Keep it clean, keep it clever. The use of CAPS can add spice to your typography, but is best used sparingly.
Scrolling a mobile screen is even easier than scrolling websites. Just use your thumbs and swipe your way through the app. Pages get longer and we will even see more scrolling horizontally, as in horizontal multi-page navigation with two or three nav icons per page.
Designs have come a long way. After analyzing the changes and the upgrades in the design patterns it is observed that apps following this pattern are more likely to be installed by an user. So, the next time you think about designing an app always remember design stays flat.
Originally published at vajrakayatechnologies.com on October 2, 2015.