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Valentin Frolov

Must-Know SEO Trends for Modern Marketers

There is not another advertising medium that puts your message in front of prospects who are actively searching for your product than search engine optimization (SEO). It makes perfect sense when you think about it. Digital content is deliberately built to boost visibility and brand recognition with the singular intent of driving quality traffic to your business. With an average of 12 billion web searches conducted each month — a portion of which undoubtedly targeting what you do — it’s imperative that you have the right SEO strategy to convert these opportunities into customers.

  1. Mobile Optimization: More crucial than ever.
    Searches on mobile devices have reportedly seen a 43 percent increase year-over-year. Mobile optimization needs to find its way to the top of your SEO strategies list this year (we literally moved this to the top of our list).
  2. Social Content: It’s gaining importance on the Search Engine Results Pages (SERPs).
     Social media content, like tweets and Facebook posts, is beginning to appear in top results by search engines. This trend will surely blur the lines between “web” and “social media” content.
  3. Video Content: Could it really trump written content?
    Videos are getting 50 times better organic page ranks in Google against plain, static text results. Once known as supplemental content, videos may rise to become standard content.
  4. Aggregated content: Collecting and curating information is a good practice.
    Content aggregation is a practical way of finding, collating, amassing, consolidating, presenting, sharing, and displaying content. By putting ideas into your own words, and then linking to these sources where appropriate — your SEO rank will improve.
  5. Apps: The craze continues.
    Should all businesses ditch their websites and develop their own app in 2016? Maybe not … but there are benefits of featuring your brand in an app, such as prominent app visibility in Google’s organic search results.
  6. Local SEO: Find XYZ near me.
    This has been trending for years, but has only gained more value with time. Using location-specific keywords and personalizing your content based on your target audiences’ location gets a thumbs up.

The proper SEO techniques are the key to getting your business in front of your audience on the web.