The MobileBridge platform revolutionises Marketing
Hello, my dear readers and visitors of my blog. Nowadays crypto-world is growing very fast. Today in our technology world we are all “working for each other”. In near future we all will be investors of some kind of techologies. Even today if you desire to invest in crypto-shere, you choose which curency to buy. You simply open your browser and surf the net to find which is the best for you. I do not even talk about mining. In the resent past, people had to purchase crypto-currency or invest heavily in ‘mining’ to earn them. With the MobileBridge Momentum platform, consumers can earn crypto tokens by investing their time, attention and good-will to promote the companies they like. The Momentum and company-branded tokens earned can be redeemed in acompany reward program or exchanged into real-world money or other crypto currencies like Bitcoin. We’ll talk about it later, but now let’s talk about marketing.
Marketing is also known as market research. This is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions.
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you. Many entrepreneurs make the mistake early on of thinking that they know what their customers want without ever asking them. This can result in some very expensive mistakes later on.In order to find out what exactly it is that customers want you must undertake a process called ‘Market Research’. This module will give you a basic understanding of the concept of market research, its various uses and provide guidance on how you can design your own market research questionnaire for your mini-company. Nowadys traditional marketing is in trouble. Consumers are mobile-centric or mobile only, are tired of endless email campaigns (spam!), don’t see the value in customer loyalty and operate in a world where there are no longer any borders between the physical and digital world. Companies are finding it increasingly hard to reach these customers effectively, but their tools to do so are simply inefficientand not fit for purpose. According to recent technology adoption research we commissioned with Forrester, even large digital transformation projects fail to deliver better ways to engage with the modern customers efficiently. Today’s consumer is all about convenience, endless information and social influence. Their mobile phone and the services it provides are integral to their life. When looking for information, something to buy or places to go, their mobile phone is the first destination and the opinion of the community and especially their friends significantly influences their thoughts and decisions. This is where MobileBridge comes in –using a sophisticated combination of data,mobile messaging, indoor and outdoor geo-location, personalisation and loyalty capabilities, we can target the right customers and drive higher conversion with remarkable results. Our solution is unique in the market; all our product components are geared towards making sure each interaction with the customer has the highest chance of hitting its target:
•We make sure we engage 1:1 at the right time.
•We only connect with the most relevant customer.
•We send compelling content that invites to people to read and interact.
•We encourage people to act and reward them with discounts, promotions and incentives such as loyalty points if they do. Using our system customers can build innovative, unique and engaging user experiences using a mixture of targeting, messaging, content, rewards and gamification.
As a result of using our platform, our customers have seen a dramatic impact on their key mobile performance indicators in areas such app -downloads (x10) and active users (x100). More importantly though, they regularly see conversion rates of 50% on promotions that drive users into store, have more than half of their mobile users returning more than once a month and see sales increased as a direct result of their revised mobile strategy.
As the market continues to develop, we will continue to evolve our platform strategically. We have seen in the current version of our platform, that incentivising consumers to take certain actions, using gamification or rewarding customers with discounts or loyalty points has been a very successful and disruptive concept. Over the years, we have continuously tried to capture the concept of the ‘value’ that we bring to our clients:
- What is the value of converting someone from a visitorto our store or website, into a buyer?
- What can we earn extra when a consumer comes to our store, rather than let them shop solely online? How much is that visit worth for us?
- How much can we save for companiesif we help them sell to an existing customer,compared to acquiring a new one?
- What is the value of adding a new potential customer to a companies’target audience?
- What value do we get out of a positive review?Aa video review?
If marketers could really understand the ‘value’ for acustomer’s attention, business, brand advocacy and data insights, they could pro-actively decide what investment they should or could make to realiseit. For example, if you know what amount of money you could make on each customer coming into store, you would also know how much you could spend on marketing to get that particular customer into store.
I began my blog with whe words “investing” , “future” , “cryptocurrency” . All these MobileBridge allows right now. So, I introduce you best investing solution — MobileBridge token.
The MobileBridge MomentumTokenis an ERC-20 compliant Crypto token.Similar to other Crypto tokens on the Ethereum Blockchain, it includes and is compliant with all the functionality of ERC-20 tokens such ashow the token is transferred between peers and how users can access data about the token. The Momentum Token makes it easy for consumers to convert therewards they have earned into any other crypto-currencies such as Bitcoin and Ethereum.
Nowadays we all do know how is money working for us, but you haven’t heard about working of MobileBridge token. It can be used as:
A rewards and loyalty token-used to reward consumers for their attention, business, brand advocacy and data insights.
A “gateway” token for branded rewards and loyalty tokens-the MomentumToken allows consumers who own company branded tokens (e.g.Best Burger Token) to convert those tokens into Momentum Tokens on the MobileBridge platform. Once they have Momentum Tokens, they can keep it in their wallet, trade it or exchange Momentum Tokens into other crypto-currencies.
A platform payment currency-used by companies who are using the MobileBridge Momentum Token to pay for using the platform.
A Crypto-currency-an encrypted decentralised digital currency, holding value and transferred between peers.
As a result of these benefits, a range of companies will use the MobileBridge MomentumToken or a company branded Token to reward their consumers for making purchases, for their loyalty, data insights, their attention, and for becoming a brand advocate or activist who is sharing with friends and actively engaging with the brand and the community. The Momentum Platform offers companies endless ways and flexibility in which their consumers can be rewarded with Momentum Tokens.
The MobileBridge platform revolutionises Marketing. It is a paradigm shift. Combining the transparency and security of blockchain and exchanging value through crypto-currency, with an existing, workflow based,mobile-centric marketing system delivers amarket-transforming platform. A platform that allows retailers and brands to attract and engage directly with the righttarget audience and reward those consumers that contribute to building the brand’scommunity and help enable the provision of the most relevant and compelling user experiences. Experiences that are about two-way engagement in a world where digital and physical are inextricably interconnected. Experiences that activate users to convert, rather than ignore them. And ultimately experiences that not only make consumers loyal, but turn them into brand ambassadors that once again contribute to the brands revenue beyond their own purchases. As all the actions that are being performed are being logged and every element of ‘value’ is being tracked and allocated to each action, companies will soon have complete transparency of which actions are valuable, which ones are not and what exactly they are worth to them. This means that for the first time, companies can assign real ROI to a crucial part of their marketing budget and as a result are likely to focus more of their budgets to reward their customers and divert it away from 3rd party marketing agencies. Nowadays MobileBridge Token is the great opportunity for investment. So do not loose your time and invest now!
If you’re interested in this project you can learn more by links below: