The recent pandemic has accelerated the speed at which businesses are switching from offline sales to a predominantly online business model. Marketplaces like eBay, Etsy, Amazon, Walmart, and more are growing exponentially and expanding their operations across borders due to their newfound online haven.
The jewelry eCommerce industry has been following suit, willingly or unwillingly. However, jewelry sellers who embraced this trend early on and put some effort into the switch, have discovered unique growth opportunities.
Their secret? We believe that at the foundation of a successful jewelry eCommerce business lies a proper product information management (aka PIM) tool. Let’s explore why that may be the case.
Understanding PIM — The Basics
The way we present our offers online influences how often our product is viewed and how well it is received. Each channel we distribute the information, has its own specific requirements, such as:
- catalog or listing format
- pricing, descriptions etc
- arrangement of store products
- tags and keywords
- specific channel parameters
It is important to understand how to stand out on each of the marketplaces. More importantly, however, is understanding that, in the online world, the customer cannot physically see the product sold. Therefore, they rely completely on the content presented, like images and videos, product specifics, product variations, and more.
read the full article ->
https://www.valigara.com/blog/boosting-jewelry-ecommerce-by-getting-pim-right/
