This is unique, so I’ll say it again. Instead of shaping the product to appeal to the request of a high-paying or demanding customer, product-first companies may have to say “no” if the request doesn’t match their core value proposition or fit into the scope of your existing priorities.
…ers and create better experiences, leadership teams must make difficult decisions to stay on track. There are times when a customer must be “fired” in exchange for putting the product vision first. This doesn’t mean customer feedback is ignored, but instead, accepted and incorporated into the roadmap when it aligns with the mission.
…rd in acquiring as much information as possible about your target customers from different sources. Spice up customer interviews with a greater understanding of trends in your target market, competitors and desktop customer research to paint yourself a better picture of your end users.