Applying design thinking methods to find a way to keep the beloved Mexican Pizza on the menu

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I received distressing news this past Friday: Taco Bell is saying goodbye to my favorite (and objectively the best) menu item, the Mexican Pizza.

That perfect combination of ground beef and beans sandwiched between two fried tortillas, covered in melted cheese and a smattering of diced tomatoes will be no more. That dish you ordered when you wanted Domino’s but they weren’t open at 1 in the morning will be phased out, come November 5th.

“Who’s in charge over there?!” I said to my fellow Mexican Pizza aficionados. “Why would you remove the next best thing to the Naked Chicken Chalupa?” …


Eric Lim

User Experience Designer & Supervisor at Glidewell. https://ericlim.com/

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