Let’s start off with a scenario: you are working on a new digital product, service or feature. You have already decided on the strategic direction and concept. Now you are creating a prototype that must lead directly — except for a few optimizations — to the final product. Sounds familiar, right? — Utilizing prototypes this way, is a missed shot. A missed shot to create an outcome that solves a real problem for customers. An outcome that is worthwhile. Prototypes are a great tool to discover what people need, what they dream of, what their goals are, and what frustrates them —…