Developing an experience design strategy

UX STRAT masterclass

1. Align experience design with the business

2. Create an experience model that gets smarter over time

Customer experience mapping

Experience map by Kate Steinmeyer

3. Develop the experience strategy

  • The primary customer segment targeted. Who are the people you’re trying to pursue? The input derived out of the user research, the business priorities and experience map will help you focus on the right target group. It’s important to go for a specific segment, the one that is most relevant to your business. Targeting smaller segments helps to gain deeper understanding into specific needs and desires. It brings focus to product development and helps teams to make the right design decisions.
  • Your unique customer value proposition. In what way will the product or service be unique? Why will your target group prefer it over its competitors?
  • Experience design guidelines. It is important to state a set of guidelines that embody the strategy for all products and services of the company.

Paul Bryan: ‘A key goal of experience design strategy is to be involved in building the rationale for requirements generation.’

Recap

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We are a strategic research & design lab. Visit https://valsplat.nl to learn more and see our work.

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Valsplat

Valsplat

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We are a strategic research & design lab. Visit https://valsplat.nl to learn more and see our work.