Why Should I Incorporate Gifs into My Digital Marketing Strategy? (And How the Hell Do I Make One?)
Before we get into why you should use gifs in your digital marketing strategy, let’s first define what a gif is:
Ok, kidding. Here’s the real definition:
And here are the top 3 reasons you should definitely include gifs in your social media posts, ads, comments, emails, etc.
• Gifs Help Tell A Story
If you’re trying to reach people who prefer visuals, gifs will resonate with those people.
• Gifs Create Interest
In today’s digital age, no one is reading blocks of text. Use gifs to break up copy in blogs, emails, social media posts, etc.
• Nearly All Digital Platforms Support Gifs
Nearly all digital platforms support gifs — even Instagram stories allow gifs.
Now, let’s get to the best part. How to make a custom one!
How to Create A Gif
- Open Adobe Premiere and create a new project
2. Import your content to the timeline
3. Position your content using the “motion” field
4. Use keyframes to position your content and determine opacity for every frame
5. Export media as “gif”
6. Enjoy your new gif!
For more awesome tutorials and resourceful information, contact Valynt Digital to learn more.
Visit VALYNT Digital’s GIPHY page for more gif inspiration.
Sources:
https://blog.mailerlite.com/gif-images-in-newsletter/
https://www.socialmediaexaminer.com/how-to-make-animated-gif-guide-for-marketers/
