Published in UX Collective·Jan 30, 2018Designing for B2B and Enterprise SaaSChallenges faced in design process & pointers to overcome them. — When I first started working on VWO, I came across many instances which have led me to wonder: Are enterprise applications(B2B) really that different from consumer apps(B2C)? How does the difference matter to the designer and the design process? Here’s sharing some pointers that I have experienced over the past…UX10 min read
Apr 3, 2017Design roles in technology companies quickly explained (with sneakers 👟 )Being a designer in technology, often times I am casually enquired by friends, students, fellow co-workers - about designer titles like - interaction designers & usability designers. People who want to start designing, read about numerous terms and googling these leads to a detailed article on each term. …Design5 min read
Published in UX Collective·Apr 3, 2017Why no one should be called a UX DesignerIf you are even remotely associated to the web or technology industry in any way, chances are, you might have come across the most popular design role in technology these days - UX Designer. You may have even heard of the double-decker — UI/UX Designer (don’t even get me started…Design5 min read
