Back in 2014, Vespa, a global automobile brand has launched its campaign to give an overview of the attitude and the personality of the Vespa riders who walk their own path, who are self-confident and stand out from the crowd.

In one of the several videos it launched, It features a young man relaxing in an inflatable pool on the rooftop of a skyscraper with a caption “Do you Now?” Then comes a young woman painting on the chirped walls with a caption reading “Do you Fantasy?” Then a working professional moving in the huge crowd along with them suddenly walks opposite to the moving crowd with a caption reading “Do you Different?” …

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Vamsi Thota

Digital Marketing Strategist @MutualMobile | Visual Designer | @HootsuiteAPAC (IN) Ambassador | @PlusAcumen Corps Member | Rebrandly Brand Ambassador

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