Indian Animation Industry
The Indian subcontinent and all its industries are evolving at a very fast rate. Although it wasn’t too evident in the past, the economy of the country is highly dynamic and does not rest on selected pillars. As technology continues to grow, there are many new avenues opening up for the youth in the country. The professionals have seen fast innovations and improvement in content, owing to which, most industries have become more independent and open to risks. One such industry is the Indian animation industry.
Indian audiences have now started paying attention to home-grown game art and this is pushing studios and content developers to focus on original Indian shows and work on characters known to the public. Despite all this effort, Indian gaming enthusiasts feel that there is lack of finesse in the work done by Indian studios. But India remains a major destination for studios looking to outsource important parts of the production process. Animation, today, does not just mean movies or shows for the children. They have become family entertainment along with games coming from Indian studios and the world owes it to studios like Walt Disney for creating movies like Frozen and then games based on them. While viewers of all age groups throng the cinemas, game releases see mile long queues in India, just as used to be the scene in countries like the US and China till some years ago.
The Indian animation industry works on three different models, namely, animation outsourcing, animation co-production and animation production or IP (intellectual property) creation. It is expected to grow by 16.1% in 2015–2020, as per the KPMG-FICCI report. Evidently, between 2011 and 2015, the animation industry has seen a CAGR of 4.0% in animation services and 7.5% in animation production.
However, when talking of outsourcing, some Indian studios have made a separate niche for themselves in the international market, while also facing lack of awareness about careers in gaming and trained professionals in the field. In relation to these two factors, the mention of Dhruva Interactive Studios Pvt. Ltd. becomes important as they have established themselves as the best service providers in the gaming and animation industry in India. The studio has seen first mover advantage in its expert domains of game designing, console & concept art and animation and is now one of most coveted game art outsourcing studios in the world, having worked on major games like ForZa, Spiderman and PayDay.
With an animation team comprising of the right mix of creative, technical and directional skills in game designing and animation content, they specialize in making 3D as well as 2D games that bring the best possible experiences to the players in various game engines, across various platforms. With studios in Dehradun and Bangalore, the teams of Dhruva experts have brought this game design company the experience of having worked with Microsoft, Starbreeze, Disney and many other successful, international companies..
Dhruva has made name for itself as the best game outsourcing company in India with services in game art, casual art, animation etc. and has seen tremendous growth and strength of conviction and has surpassed borders and established base in countries like UK, US, Sweden and others. This only tells us that India has officially arrived at the international scene for game design and animation and is here for the long haul.