Useful B2B Lead Generation Strategies for Businesses
Starting from the A,B,C of this topic the first question comes in mind — what is lead? Leads are actually the names and contact lists of potential customers or buyers. In a business Lead generating is the process to capture new potential customers as well as holding the charm in previous leads by provoking them for particular products or service. From pre-internet era this process has been working for business growth. Now-a-days businesses use online tools for generating their leads. For B2B organization generating and nurturing the lead is like a hard nut to crack, as it does not target end users. Online B2B Marketplaces have limited and smaller audience compared to B2C. They have bounded options to draw attention of their audience. They do not have wide platform like TV ads. With the arrival of online support, marketing strategy grows some online methods of lead generating and combines it with offline tactics. Some useful tips are suggested in this article.
· Use Social media tactfully
Social media helps in getting more leads and improves the growth in a drastic way. In B2B lead generation social media is not giving fruitful resources in all its way. It is important to know how to utilize the social media for promoting B2B leads. Facebook becomes synonymous to social media, but the effective social media for B2B growth is Linked In. The second name is undoubtedly Twitter. Linked In allows massive number of professionalism in its platform. It connects industries, professionals and employees for only work purpose and engages them in conversations, invite them to join in groups and shares purposeful stories. It also permits to spot the location of the organization. Presenting a full form existence of the organization in social media helps in creating trust to the audience before they meet face to face. Twitter is more useful than Facebook, because it shares the posts to the organizations instead of individuals. Twitter allows putting of hash-tag (#) before certain keywords which make the post visible to a vast audience, which taps more leads.
· Content marketing
The optimum utilization of a lead hack for Online B2B Marketplaces is content marketing. Content is the heart and soul of the whole marketing campaign. Content marketing works as a trailer of the whole business without convincing the buyers verbally. The purpose can be fulfilled through engaging the viewers with relevant content, which educates them, inspires them and lastly stimulates them to purchase. 50% introduction of the brand and details of the product are already accomplished through content marketing, before the clients meet face to face. Hosting webinars for relevant topics, Launching e-books, organizing trade shows are effective strategies to expand your B2B content marketing campaign.
· Make it more mobile-centric
Enabling mobile view will give success to any campaign (email marketing campaign, content marketing campaign, PPC campaign, social media campaign) for lead generation. Mobile is now a mini personal computer to an individual and the most used device compared to laptop, computers, tablet or TV. Combine SMS with your email campaign because reading SMS is highly preferable when you put the shoes of a reader. Revamp your company’s website with responsive web design, so that it can be viewed from mobile. Using easy navigation tool and a smooth call to action button, makes your lead generation campaign successful. B2B marketers need to upgrade their website with AMP (Accelerated Mobile Pages) project which aims for better performance websites and ads in mobile. Without making your business mobile centric, the ranking on the search engine will be lagged behind. Now download Vanijya Links app in your android mobile and facilitate your B2B experience like a B2C.
Conclusion
Considering on your B2B industry implementing one method may be more successful than others in funneling leads. It is variable. Keep your strategies updated with the ever-evolving market.
