HP really need a Smartphone Why

Burn $ 3.3 billion after playing Palm/webOS playing equipment business, HP still has no choice to launch smartphones, and two months ago the MWC 2016 on the Mobile World Congress launched a high-end Windows Smartphone HP Elite X3 10 Mobile system. Why HP would return to the Smartphone market, very good explanation as to why, it is because the PC market remained weak in falling, so HP needs to expand the product line in order to increase the revenues.

Four or five consecutive years of declining global sales of PC, obviously, there are too many PC users to upgrade “six years ago,” old desktop or laptop is not much interested. Instead, people would rather spend more money on smart phones, including enterprise-class users are also the same lines after every three or four years to replace the rhythm of my PC is no longer the norm. Therefore, HP resumed own Smartphone business to ensure viability.

A from Statista statistics chart below shows, the situation of PC manufacturers more and more like an endangered species.

Not many Android phones to provide growth opportunities

Other areas with HP’s first-tier PC manufacturers, such as Lenovo and Asustek computer, smart phones are more ahead than the HP. However, the focus of the two companies is providing lower profit of Android smartphones, only small profits but quick turnover. Meanwhile, while Android is the world’s most popular mobile operating system, but the platform is too cruel to make money, of the current Android phone average selling price of only US $ 215. Perhaps it is seen that HP decided to bet 10 Mobile high-end Windows Smartphone, I believe Microsoft’s platform is the best choice.

IDC provides Android handset average selling price trend chart: Flawless

HP’s product is not without its Android operating system, now has two cheap Android tablets in India sales, prices range from 200 to $ 269. However, with around $ 200 Tablet the result has obviously, there is no possibility of success. HP is now more focused on high-margin Windows 10 Mobile smart phone, this camp except for Microsoft’s major OEM manufacturers are not involved, and even rumors, even Microsoft also intend to postpone the launch of a high-end Smartphone, surprises from 2017 Surface Phone.

HP Elite X3 officially goes on sale this summer is the time, the machine with the servers, laser printers, workstations and high-end laptop bundle is one of HP’s strategy for winning. So not surprisingly, then, within the next two or three years, enterprise customers with Elite X3 mobile phone number. In addition, HP can also lease their services to mobile phones, it’s absolutely possible, even the mighty Apple and this policy is to improve the iPhone in India sales. If Hewlett-Packard’s success in the Smartphone back, subsequent Elite X3 sure to sales through more channels, including partnerships with operators.

Smartphones are also portable productivity devices

All device functions to consider, maybe they really will make smart phones become the next true mobile computing devices, Microsoft initially designed when Windows 10 Mobile vision is. Using the Continuum model, HP Elite X3 can not only connect to an external monitor, mouse and keyboard, is quickly turning into a PC host, but also further, providing a special extension of the 12.5-inch screen Accessories Mobile Extender, so the machine can be used as a laptop to use.

You might think that smart phone equipped with a laptop with no hardware accessories, it was not a laptop, but HP has provided a unique solution, as long as the HP Elite X3 connections by configuring the HP after Workspace virtualization technology, you can directly load the cloud desktop, which runs on a traditional PC desktop application. Flawless cases

Hewlett-Packard’s calculations clearly, rather than buying six hundred or seven hundred dollars iPhone, pay more than 1000 dollars for MacBook, not into the direct purchase of HP Elite X3 and Mobile Extender extension parts, and HP thought HP Elite X3 provide a more powerful hardware components than the iPhone. 4GB of memory inside the machine and most of the PC is no different, so I want to open more like a traditional PC applications and multitasking operations, do not have any problem of inadequate performance. Meanwhile, ARM-based Snapdragon 820 processor, higher efficiency means you can longer than traditional Windows focused on productivity.

Good strategy or wait for the market validation

Appeals from two perspective, HP’s Smartphone business is suitable for long-term investment, however, is selling cell phones can help make up for the decline in the PC hardware business is hard to say. For Hewlett Packard, focused on high-throughput enterprise market and its strategic significance of creating a unique Smartphone is truly one of the best opportunities.

HP did not provide any information about the HP Elite X3 a price, is expected to be within the range of 600 to 700 dollars, HP as long as sales of 1 million units per year will be able to create a nice income figures. HP will continue to “mobile PC” on the concept of continuous innovation, creating a “Mobile Extender extended parts + HP Workspace virtualization technology” more attractive selling points.

Samsung Android Smartphone also proposed a similar idea, namely to provide Smartphone notebook computer accessories in the shape of, with slots that can be fully integrated into mobile phones, mobile phone can be activated after insertion into the Windows operating system. Unfortunately, Samsung dual-system design has been strongly opposed by Google and Microsoft. Today, HP Windows 10 Mobile concept turned into a Windows laptop but will not face such a problem.

If HP’s Smartphone business really well, their income may have the opportunity to cancel out business-17% printer sales. In short, h-p since returning, at least not for a short time once again announced its withdrawal from, the only things that make their Microsoft support, Microsoft does not intend to work on Windows 10 Mobile this year, in other words the HP phone in a year’s time to be picked up by road is very difficult, but leave time to verify in the future.

[Article correction]

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Tags: mobile phone

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