Millet impact on whom

Two weeks ago, Shun joint Sequoia and mountain investments, millet, Ninebot, homeopathy has acquired big brother Segway electric balance car the latter. If it is not the world’s best news, Ninebot’s investment plans would be just like any other chain owned by snow until the next product release.

In the past two years, from 99 piston headphones, millet rings and 79 69 mobile power, Remy grabs published in over and over with a sharp price challenges in an industry. Thus, on millet and millet new hardware entrepreneurs as the main stakeholders were clear standing in two, just like kerosene early rice fire is not allowed.

Most intense conflict in late 2014, Broadlink CEO Liu Zongru, referring to millet, stated bluntly:

Millet is a locust, to destroy a row (quoted from Tencent technology).

Since then, the millet released include socket, empty net, scales, power strips, more product, “ecosystem” is mentioned constantly in this year and strengthened, and consumer’s ears were filled with “X99 millet XX”, “bunker! ”。

A short time, these millet does not bring new product lines like the mobile phone growth, but its vision is a rapidly expanding Empire.

Watershed in mobile power

“Millet was quite dramatic, (their power) is a watershed in the industry. ”

–Le Vice President Zhou Chaoran bubble on the phone said to Lei feng’s network (and laughing). He said specifically the 69 10400 mAh millet mobile power.

11 bubble teams set up phone 1 release of the same year. Including the phone 3G phone popularity for weeks have brought a lot of opportunities. Said Zhou Chaoran, 3G users of mobile power-hungry, and market power are very rough.

Beginning in 2012, Moonstone released several mobile power before and after them. Also in this year, Le users jointly assisted by the bubble and millet, millet started selling foam part of the mobile power products. This time until the millet mobile power release, is a rising bubble very sweet period in millet-the latter user’s gold in Exchange for the good sales and brand communication.

If you view the 2011 Taobao, mobile power sales first name business but only 3,000 to 4,000 a month, and the majority of SKU from the shanzhai, now first has sold close to 100,000. Zhou Chaoran tells us, 69 mobile power is rapidly widening. Subsequent pain is almost all leading brands of power through price cuts. Hello Kitty Note 4

18650 batteries this early maturity in the notebook at near cost price of the product, which washed away a lot of shanzhai (especially on the line). Of course, this bubble has also taken down from millet Mall.

Meanwhile, Shenzhen, another design and distinctive style of mobile consumer electronics around the team have worked with millet–Emie in 2013, has released a m rabbit power jointly with the millet (millet power charger).

Emie, co-founder of tankangyin tells us that m rabbit power brought their greatest reward is not sales, supply chain capability-but team-collaboration with millet enhance their response capabilities under high pressure, and product quality control.

According to Zhou Chaoran estimates, millet now in power has more than its share of 1/3, mainstream manufacturers of 3 to 4 per cent share of the overall 60dao70%. Mobile power in price has no compressed space, this week highlighted two times in a telephone interview.

For the mobile power firms, where is the new space?

1.2015 years of types of mobile power more in 2011, this is increasing the design inputs;

2. research and development of new technology, such as increased movement on the power supply, the storage function, connection WiFi into a private cloud, or power fast charge technology, or a new interface (Type-C).

3. a new development in the field. Emie tankangyin told us that in addition to the mobile power, they will do more scene around the home, Office products, last year they released Solo One Bluetooth speakers and Nevo smart watch. Bubble Hi-Smart intelligent package was just released this year.

79 the fuse

According to official description of the purple rice, millet mobile power 20 million were sold in the first year, but this was someone else’s cake and did not cause the same as opinion of millet bracelet-though the latter in 9-month sales of 4 million is relatively much smaller.

This is because the mobile power as a mature category, outcome of the rules of which are not too controversial — quality: cost. But starting from millet bracelet, which dabbled in the field gathered a large number of entrepreneurs (socket, scales … ）。

Lei feng’s network was first published 14 bracelet interviewed a group of entrepreneurs with the bracelet and get responses include: (see the Wolf “and listen to what other teams say? 》）

1. thank the Giants enter the universal market. 2. We do have a difference of 3. Millet may not be able to do;

A year later, Gao Lei told Lei feng’s network of electronic new, bracelets they no longer do, and currently is working on adult toys. Bong releases three new products, is a LED dot-matrix’s electronic watches. Gyenno One says this year will be released for professional medical products.

In Shenzhen to provide wear Alpha communications equipment co-founder Shen Qianbao tells us that in addition to the above team, 13–14 early intervention bracelet watch manufacturers also have white box handset customers, plate customers and the customers of mobile phone accessories. These people arriving, but more just follow suit and did not want to know what to do. Most of them involved quickly, but at the same time input is very small, mostly male mold — most have quit, been replaced by brands.

Now apart from the Fitbit, Jawbone, and several brands on the East, most all bracelet prices fall on 50–300. Hello Kitty Note 4 Cases

Entrepreneurs I know, most people don’t like millet were interviewed one after the press conference. Millet’s supply chain integration will be entrepreneurs and Zhai, forced out of the comfort zone, the former have to do more innovative products, while the latter directly was eliminated.

Boundaries of millet

Mobile power supply case can also be copied in the electric scooter. Wang, founder of Ninebot tells us that electric unicycle 90% domestic sales last year came from cottage manufacturers.

Insiders tell us that electric unicycle cottage industry chain development–in Zhejiang, Jiangsu and Shenzhen are mature programmes gathering place, where people can put batteries, motors, panels, and even without the software loaded into the mold shell Assembly into a round of Taiwanese independence. Unicycle in Taobao sold hundreds of the 3,000 per cent. Two-wheeled balancing vehicle industry were not so mature, but it is not fake.

Wang tells us that cooperation and millet, they just want low balance price of the car, while increasing quality-made it into ordinary people can afford to buy products. Wang said Ninebot accept millet inject is mainly focused on the latter’s supply chain integration and marketing capabilities. He said millet is similar to Samsung’s hope into a “national enterprise”-according to this vision, they have few boundaries.

From the mobile power bracelet balance, Remy attempts to form and maintain the price breakdown and still have a certain guarantee of product brands. Millet’s reliance on the brand image, is the core of its products and eco-products, and it carefully on the public opinion rarely the cause of negative, most of millet power was quickly respond to and address the causes of the accident and millet bracelet cause of rapid iterations of bug fixes.

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