Consider why you wear a seat belt. In 1968, the Federal Government mandated that seat belts come equipped in all cars. However, nineteen years before any such regulation, American car makers started offering seat belts as a feature. The laws came well after car makers started offering seat belts because that’s what consumers wanted. Car makers who sold safer cars sold more.
Start with the basics. Make sure your setup game (ESP, IPs, sending information, authentication) is strong. Next, have a look at your email templates, to make sure you’re not forgetting the most common best practices. And if you’re really on fire, put your strategy under a magnifying glass: everything starts there.