varadharajanOccam’s razor # 5 — of brand sounds, semiotics and contextIn continuation of the earlier post, I continue to be fascinated by how brands are a collage of imagery, symbols, sounds, associations and…3 min read·Feb 1, 2024----
varadharajanOccam’s intuition # 4 — of sounds and brandsEvery time a brand is introduced, there’s a lot of research that is done around logos, creatives, market, competition, positioning etc. —…2 min read·Jan 27, 2024----
varadharajanOccam’s intuition # 3- Of Metro rides, mice and men — ContdContinuing with the earlier theme of what it takes for someone who has grown up on car rides to a metro ride — I have been exploring…1 min read·Jan 17, 2024----
varadharajanOccam’s intuition # 2- Of Metro rides, mice and menOne of my biggest passion has been around improving metro ridership and I am greatly fascinated by how we’ve reduced our metro stations to…2 min read·Jan 10, 2024----
varadharajanOccam’s intution # 1 — Getting started- Scalding shoulders & frozen headsI have been greatly fascinated by observing small details that others seem to have no interest in via a microscope that intersects…2 min read·Jan 9, 2024----