Pattern & Stories, Connection Expression of Mood : Smitten By Pattern.
Smitten by Pattern, a name that you may have heard of, is a brand from Indonesia that is well known overseas because of its colorful and fun concept. Laras Anggraini as the founder of Smitten by Pattern, unique and colorful products that you may have seen at bazaars or on your Instagram Explore! The products are made in several forms, such as scarves, dresses, drawstring tote bags, hair clips, outers and many others.
Smitten by Pattern is described as a place where you can find items with fabulous and quirky patterns! Having a name as unique as its products, Smitten by Pattern was chosen because it describes the feeling when you really like something, a feeling you hope to feel every time you see a pattern that has its own story from Smitten by Pattern. Feelings of happiness, sadness, love or anger can be well expressed in every pattern created, as if product users are invited to feel emotions when using the product.
So what is the story of Smitten by Pattern?
Smitten by Pattern started in January 2017 and Laras started it with her best friend, Diniella who is currently the Creative Director at Smitten by Pattern. Laras said, Smitten by Pattern wants to tell the story behind each collection. Usually the stories can start from the simple things in life, certain moments, natural beauty and many other things.
Products from Smitten by Pattern reviewed in terms of characteristics, this type of art is inspired by many arts or artists such as Andy Warhol who is thick with Pop Art style. Pop Art is an art that breaks the boundaries of the meaning of great art with style. In addition to pop art, Smitten by Pattern also incorporates Memphis styles including the use of bold, clashing colors, messy arrangement of geometric shapes, and use of plastic laminations. These characteristics made Memphis design often the object of ridicule in the 1980s. But of course with the times, and the market from Smitten by Pattern itself, mostly young people.
Now a product is not only prioritized in terms of its function, such as the concept of postmodern art which fights against stereotypes that art must have a function and meaning. So, postmodern is a resistance movement, in which an object or art must not be created with a functional aspect, but an emotional aspect can be built here. This is what Smitten By Pattern wants to bring in every product they make. Connection, Synergy and Conveying emotions and stories in each of its products.
This Sentani Laptop Screenmate Sleeve has a pattern inspired by Lake Sentani, Jayapura, Papua. The patterns drawn here are like trees, flowers and the natural beauty of Lake Sentani itself. Patterns like this have a story about the beauty and joy of visiting a beautiful place like Lake Sentani. It turns out that even a place can store a million secrets and stories that can evoke human emotions.
By depicting cheerful, happy and quirky motifs it makes the product have emotions with the aim that the wearer can be happy and increase self-confidence. Each product in this collection pays close attention to layers, the meaning behind each pattern, art, and inspiration which is hoped to provide a new experience in owning a bag, especially anti-mainstream bags like those offered by Smitten by Pattern!