Contemporary Global Media Session 1
Nowadays, the global technology is taking up our habits, education, vision statements and the way we handle our lives to another level : The Change Trend. The trend is a concept which is usually related to fashion culture and emphasizes on the difference between what is “in” or “trendy” (understand “good in society”) and what is “out” (understand the contrary). In his book “The Crowd: À study of the popular mind”, Gustave le Bon sets up the gap between à “physical crowd” (an amount of people present in the same place at the same moment) and the “crowd concept” of an amount of people animated by a common way of thinking.
Both concepts of trend and crowd (as defined by G. Le Bon) are linked and working with a certain complementarity. Certain crowds define what has to be considered as “in” or “out”. Within the globalization concept the “change trend” is taking over: what is trendy is not anymore considered 3 weeks later and old fashioned movement re-arise as phoenixes. This tendency is due to the global access to information possible today thanks to social media and the information’s speed. Earth residents progressively turned from the “physical crowd” into the “crowd concept” and this thank to the global media revolution which resulted from technological revolutions over the past 50 years.
Let’s take the example of “Pokemon Go”. À card game very popular 12 years ago which got a second “youth success” thanks to this technological advancement and mobile apps. As the information moved as fast as a police car with Escobar’s localization on à Colombian highway, this game got a real and impressive trend success on both public and professional levels.
Everyone in age of getting à smartphone was chasing pokemons and corporations such as Mcdonald’s Restaurants started to create Pokemon Platform in their restaurants areas. 3 Months later some people are still playing the game but the novelty excitement is not here anymore. People surely changed to another trend empowered by the same Global Media Energy.
These trends are getting the world smaller and smaller. When the first space expedition saw earth in real and in its integrity they understood that nothing would be like before anymore. This globalization tends to an uniformization as well, people only get their information's, their feeling from the same sources and when we dig thru it we observe that it is finally not really sane in term of human accomplishment. Moreover it seems that specificities are getting lost, that cultural stakes are either not considered or sur-evaluated. When you take à look at an Instagram account and you see pictures of the 10th friend in one month spending time on “lost road trip” in Cambodia where poverty level is still rising high, you don’t really know what to think. Has the country’s culture still this “lost” and typical aspect (considering that you already saw the same pictures from another friend)? Seems to… Because the platform is the unique way to see how bad is the economic situation there considering that global media channels only offer us the same information based on “western standards”.
On the “France 24” channel Steven Spielberg defended the fact that “The cultural exception is the best way to defend diversity in film-making”. Which is an honorable quote from someone supported by big american super production studios which aim to promote a complete “uniformamericanization” in order to sell their movies on the 5 continents.
This reflective task has been written on the Google Drive App designed in the united states (understand: with an easy accessible for NSA services), on à computer built in China, drinking Italian coffee, empowered by British energy, sitting in a Swedish designed chair, listening to some African inspired music performed by an American on a European tour and downloaded on à website based in Kazakhstan. However I took the liberty to make critical statements about Global Medias.