The Benefits of Using Whiteboard Animation in Explainer Videos

If you’re familiar with terms like “whiteboard animation videos” and “explainer videos,” you’re likely curious about their meanings and the process of creating these engaging visual narratives. In this article, we’ll delve into the world of animated explainer videos and whiteboard animated explainer videos, exploring their definitions, highlighting similarities and differences, providing examples and use cases, and guiding you on how to create these compelling videos for your company.

What is an Explainer Video?

An explainer video, as the name suggests, is created to “explain” complex ideas, products, or services. These short, concise videos are a valuable tool for marketing and branding purposes, effectively breaking down intricate information into easily digestible pieces. Placed strategically on a company’s landing page or specific product pages, explainer videos have expanded their utility from marketing to even inclusion in Request for Proposals, making them an engaging and versatile tool.

What is a Animated Explainer Videos?

Whiteboard animation videos feature illustrations created using marker pens, resembling the traditional method where an author or illustrator physically draws on a whiteboard. Today, these videos use 2D animation techniques to bring text and drawings to life. With a focus on simplicity, whiteboard animation videos employ basic graphics and illustrations to convey content effectively.

Similarities and Differences:

Both explainer videos and whiteboard animation videos aim to simplify complex topics for easy audience comprehension. The use of graphics, data charts, animated characters, or actors adds liveliness to the content. A crucial common element for both is a well-crafted script, serving as the foundation for effective content presentation.

While explainer videos can employ various animation techniques, including 3D animation and real-life actors, whiteboard animation videos stick to simple illustrations and a restricted color palette, often black and white. Whiteboard animated explainer videos are commonly used for marketing and brand awareness, while whiteboard animation videos find applications in education, storytelling, games, art, and craft.

Examples and Use Cases:

Explainer videos are versatile, addressing needs such as employee training, introducing client verticals, and serving as pre-meeting teasers or proposals. On the other hand, whiteboard animation videos are suitable for a wide range of domains beyond corporate, including education, games, and artistic expression.

What Are the Benefits of Animated Explainer Video?

The benefits of using whiteboard animation in explainer videos are clear — simplicity, engagement, and versatility. If you’re considering creating such impactful videos for your company, partnering with a explainer video production company like Varnan Films ensures a seamless and effective production process. With expertise in animation, scripting, subtitling services, and voice-overs, Varnan Films offers a comprehensive suite of services to bring your vision to life. Don’t hesitate — reach out to our experts for a consultation and experience the transformative power of whiteboard animated explainer videos for your brand.