Varun-isms!Undercurrent of Reactions Videos on YouTube(A commentary on these videos merging as marketing platforms and a force for cultural influence)Sep 29, 2019Sep 29, 2019
Varun-isms!Trained to consume free musicThe endless debates around music streaming and around feeemium and paid model continues.Apr 5, 2015Apr 5, 2015
Varun-isms!‘Radio’ and music streamingWe used to be all ears and excited each time the RJ would introduce a new song on the radio in the morning show. We waited for the programs…Mar 31, 2015Mar 31, 2015
Varun-isms!Music Streaming and the words of relevance“Finally Jay Z completed the acquisition of high quality music streaming service Aspiro.”Mar 15, 2015Mar 15, 2015
Varun-isms!Engaging in advertising: Consumers do like Ads!Before I begin I must admit that I am no expert in advertising or marketing. I am just an observer who had the following random thoughts.Dec 9, 2014Dec 9, 2014
Varun-isms!Customer First for Flipkart — Managing ‘Unreason-abillity’ of expectations (2/2)3rd September 2014: I had been carrying the hope of getting my purchase delivered as early as possible since the time I ordered (again…Sep 8, 2014Sep 8, 2014
Varun-isms!Customer First for Flipkart — Managing ‘Unreason-abillity’ of expectationsBusiness managers or customer service/experience managers speak in volumes and very loudly about ‘exceeding customer expectations’.Sep 3, 2014Sep 3, 2014