Reimagining the mobile homescreen: Evie
David Zhao

David, I spoke with you recently. It is interesting and it would solve pain points for sure. The most painful of them when you are frantically searching for flight options after your original flight got cancelled, are running late for something and wouldn’t want to spend valuable tie in researching reviews etc. An interesting challenge even so, would be to integrate any incentives/offers that, if the user is advised about, she’d be able to decide to use one versus another app. For ex, “Hey Uber has a specific deal to use Mastercard (and the user originally didn’t have a Mastercard registered with that app) and get 20% cash back only for a month”. This is usually entrenched in the app with the user account. To make sense of such information is a challenge.

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