The iOS App Store first launched in July 2008. Over the last decade, it grew from 25,000 apps available in 2008 to 3.2 million apps in 2018. The Android App Store launched in December 2009, and the number of apps available went from 16,000 in the first year to 2.6 million in 2018.
In the early days of these mobile platforms, apps were few and easy to find. Today, there is an overwhelming abundance of apps to choose from. 2018 alone saw 205 billion app downloads worldwide. Mobile phone home screens are now cluttered with a hundred or more apps.
The apps are either organized into folders or spread across multiple…