Vasant BangDo Use Market Research, but Exercise Caution!In today’s era of hyper competition, market research has acquired a prominent place in the tool kit of marketers. Automobile industry is…Jun 27, 2015Jun 27, 2015
Vasant BangMarketing with bang ~ Branding in hitherto non-chartered areas ~ Harvard Professor Theoddre Levitt…~ Converting Hygiene (Maintenance) Factors into Motivators for Differentiation ~ Store based retailers are worried with the aggression of…Jun 11, 2015Jun 11, 2015