KPI’s in Marketing Industry:
Customer Life Cycle Framework: stages in the life cycle are
Early life, In life, late life.
· Approach (Get customer attention)
· Acquisition (Influence the customer, attract him/her)
· Development (make the customer buy the product, establish the relationship with them)
· Retention (cross-selling, up-selling, keep the customers)
· Loyalty (Influencers, brand loyalty)
Lead generation: Buyers journey starting with generating leads and convert into prospective customers.
Sales pipeline:

Marketing Automation, Marketo, HubSpot software’s (In Marketing Analytics)
Marketing Metrics:
· Customer Life Time value (how much time you maintain a relationship with the customer)
· Customer Acquisition cost: cost incurred on a potential customer
· MQL: Marketing Qualified Leads (leads generated by marketing teams)
· SQL: Sales Qualified Leads (leads generated by sales teams)
· CRO: Conversion Rate Optimization (increase the percentage rate of website visitors on particular desired action) or Funnel Optimization
· Average Revenue per customer: Total revenue spent by customers
· NPS: Net promoter Score (To measure the loyalty of customers)
· Churn rate: No of customers moving out of the product, leaving the brand.
Brand Marketing: Companies invest a lot of money in brand awareness, brand equity, and brand value. Already branded/grown in market
Growth Marketing: Getting the customer of no matter of money.
Companies trying to grow. Mainly focuses on the funnel
Funnel Structure: To reach more customers and convert the customers
Developing relationships with the buyers at every stage of the sales funnel.

