KPI’s in Marketing Industry:

Vasavi 1234
Nov 3 · 2 min read

Customer Life Cycle Framework: stages in the life cycle are

Early life, In life, late life.

· Approach (Get customer attention)

· Acquisition (Influence the customer, attract him/her)

· Development (make the customer buy the product, establish the relationship with them)

· Retention (cross-selling, up-selling, keep the customers)

· Loyalty (Influencers, brand loyalty)

Lead generation: Buyers journey starting with generating leads and convert into prospective customers.

Sales pipeline:

Marketing Automation, Marketo, HubSpot software’s (In Marketing Analytics)

Marketing Metrics:

· Customer Life Time value (how much time you maintain a relationship with the customer)

· Customer Acquisition cost: cost incurred on a potential customer

· MQL: Marketing Qualified Leads (leads generated by marketing teams)

· SQL: Sales Qualified Leads (leads generated by sales teams)

· CRO: Conversion Rate Optimization (increase the percentage rate of website visitors on particular desired action) or Funnel Optimization

· Average Revenue per customer: Total revenue spent by customers

· NPS: Net promoter Score (To measure the loyalty of customers)

· Churn rate: No of customers moving out of the product, leaving the brand.

Brand Marketing: Companies invest a lot of money in brand awareness, brand equity, and brand value. Already branded/grown in market

Growth Marketing: Getting the customer of no matter of money.

Companies trying to grow. Mainly focuses on the funnel

Funnel Structure: To reach more customers and convert the customers

Developing relationships with the buyers at every stage of the sales funnel.

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