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Vasundra Srinivasan

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Vasundra Srinivasan

Innovation with Confidence: Principles for Data-Driven Experimentation

Netflix made the impossible happen- almost doubling the price of its premium subscription plan gradually and introducing a cheaper…

Mar 22, 2023

Innovation with Confidence: Principles for Data-Driven Experimentation

Mar 22, 2023

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Vasundra Srinivasan
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The Future of SEO with Conversational AI: 5 Key Steps for Staying Ahead of the Game

Earlier this year, both Microsoft and Google promised to change search with Bing AI and Bard AI. This unlocked a slew of companies…

Mar 7, 2023

The Future of SEO with Conversational AI: 5 Key Steps for Staying Ahead of the Game

Mar 7, 2023

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Vasundra Srinivasan

ChatGPT Marketing Power Play: Data-Driven Personalization in less than 1 hour

Earlier this week, the story of an answer engine integrated with Bing sent waves through the twitterverse . This was closely followed by…

Feb 6, 2023

ChatGPT Marketing Power Play: Data-Driven Personalization in less than 1 hour

Feb 6, 2023

Vasundra Srinivasan

Spotify’s Wrapped Campaign: A Masterclass in AI-Powered Personalization

Have you ever received a personalized message from a company that felt like it was speaking directly to you? Imagine for a moment that you…

Jan 30, 2023

Spotify’s Wrapped Campaign: A Masterclass in AI-Powered Personalization

Jan 30, 2023

Vasundra Srinivasan

Can a web interface adapt to my emotions? 5 steps to get there.

Last week I wrote an article Empathy 2.0 — on using AI to engineer empathy into your customer interactions at scale.

Jan 17, 2023

Can a web interface adapt to my emotions? 5 steps to get there.

Jan 17, 2023

Vasundra Srinivasan

Empathy 2.0:

In recent weeks, the significant layoffs experienced by our colleagues and friends from companies such as Salesforce, Amazon, and Meta…

Jan 10, 2023

Empathy 2.0:

Jan 10, 2023

Vasundra Srinivasan

Vasundra Srinivasan

Vasundra is a Senior Solution Architect who is passionate about designing meaningful customer experiences driven by AI, ML and Marketing Technology.

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