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Writing and Self-Publishing a Book to Attract Ideal Customers (Clients, Patients, Students, Members) Isn’t Difficult. All You Need is an Experienced Guide to Show You Exactly What to Do!
But first a warning, this book is not for everyone. This book is not focused on convincing you to write a book or showing you how to make money selling books. Instead, this is all about how to create a strategic sales tool for your business, in the form of a book.
The 100-Page Book is all abo
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Book ID Asin: 1734118717
Book Title: The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book
Book Author: Mike Capuzzi
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $0.00
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Paperback
Book Format Price: $5.99
Book Price: $5.99
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 230 ratings
The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book by Mike Capuzzi Book Review
Name: MS
Rating: 4.0 out of 5 stars
Title: Proof of Concept in Itself
Date: Reviewed in the United States on July 21, 2020
Review: I usually start my reviews from the book’s CONS. The 100-Page Book by Mike Capuzzi has plenty of weak spots: it’s superficial, there is nothing new there (at least for a seasoned author), it references to external resources instead of providing details and it’s a camouflaged sales leaflet.
Yet, the only true con in my eyes is that the author failed to emphasize how the whole process of creating and publishing may be easy, especially if you stick to Amazon and treat all other stores as a secondary option.
You get access to a global audience (which as the local business owner you may be not interested in) and to the all necessary publishing tools in one place.
However, all those cons pale in comparison with the book’s
PROS
1. Proof of Concept.
The above cons are meaningless because this book is designed to serve a very specific audience: local business owners.
They don’t need to know all the details, they need the basics.
The 100-Page Book is a sales leaflet, but that’s the promise of the book. Small business owners don’t need a book to catapult them to celebrity status. They need a book to prove their experience and authority in a single niche, on the local market.
Mike demonstrates this very concept with his book.
2. Be a Pro.
I like how the author underlines the utmost importance of going through the professional process of creating and publishing your book.
Ponder the book’s idea hard at the very beginning of the process. Outline it properly. Have an editor, it’s a must! Design your cover professionally.
Your book needs to impress first before it has a chance to inform.
3. Recipe.
Mike has an engineering background and it shines especially in the chapter about a recipe for your short book (shook).
He spells out in clear terms what you need to finish a book and make it a success.
I would add one bit of advice here: don’t work on the early concept of the book alone. Involve someone, anyone to help you narrow down your target audience and your big idea. It may be your spouse, friend, mastermind buddy, or an accountability partner. It’s crucial to not to do it alone and reveal your blind spots.
This has to be done right at the very beginning of the process, otherwise, you may find yourself writing and publishing a book your audience doesn’t really need.
Or you can just hire Mike, I guess.
4. Examples.
In my eyes, this was the most enlightening part of the book. Mike shares dozens of shooks cases and he articulates their big ideas (hooks) and objectives (calls to action).
This is so awesome! One thing is to read and get to know a dry recipe. It’s totally another thing to see how others put it in practice. The book is worth buying just for those examples.
===
BTW, if you wonder if the idea is legit, stop. I wrote my books with a much loosely approach. I just wanted to put them out there and help people. Yet, I got new opportunities only because people read my books.
I presented a webinar at the Bellevue University, I got invited as a guest to multiple podcasts, I got coaching clients, all through my books which weren’t designed to do this.
Think: What a properly designed and marketed book could have done for your business?
===
Summary
There are more pros of The 100-Page Book. If you are a business owner and want to generate leads, became local or even national or global authority, you have a book inside you, buy this book! Read it. Apply. You won’t regret it.
Or simply, hire Mike to shorten your learning curve considerably ;)
Name: chris Stage
Rating: 5.0 out of 5 stars
Title: This makes total sense
Date: Reviewed in the United States on September 17, 2020
Review: I have considered writing a book for several years. Mr Capuzzi was telling my story when he wrote that most people don’t know where to start.
Now I have a resource where none excited before.
I’ll be on my my second read in a moment.
Get this book, you will be glad you did.
Name: Bill Doerr
Rating: 5.0 out of 5 stars
Title: A Recipe for Success
Date: Reviewed in the United States on August 19, 2020
Review: Mike Capuzzi has written a book that reflects what he teaches and, it’s kind of refreshing to see him (again!) “practicing what he preaches” to others.
This latest book doesn’t disappoint. In it, Mike’s sharing his best principles and best practices for developing a Shook™ — a “Short, Helpful Book” or “Shook™” as he likes to call it. While there’s no secret such books are not as easy to create as you’d think (I know from personal experience!) he’s taken much of the mystery out of the process and combined it with sage wisdom about how to utilize this kind of marketing collateral to raise awareness with people you’d like to attract as clients, build a preference for your brand so you stand out from competitors and earn the credibility and trust that is essential to getting qualified prospects to engage and respond to you.
I found his technical advice a bit overwhelming to absorb at times. But going back over those relatively few sections made them increasingly less difficult to understand and while no deal breaker by any means, they weren’t as easy for me to process as most of the rest of this book. Definitely well written and structured. Enjoyed it and recommend it.
Name: linda pilcher
Rating: 5.0 out of 5 stars
Title: Motivational
Date: Reviewed in the United States on May 21, 2022
Review: The book is short, but filled with tools for writing short books. I have gained a new perspective on writing books.
Name: Bobby Bentz
Rating: 5.0 out of 5 stars
Title: very good
Date: Reviewed in the United States on December 4, 2021
Review: I gave this book the 5 star review because of the simple, easy to follow ways to grow any type of business with these short books. It has convinced me that I should do it for my own new business. Good read. enjoy
Name: Matt K.
Rating: 5.0 out of 5 stars
Title: So helpful
Date: Reviewed in the United States on October 15, 2021
Review: As an aspiring entrepreneur, this book taught me so many things about how to expand my business through books. I love the strategies Mike presents in the book. Thank you Mike!
Name: Brandon “Kanubu” Pervis
Rating: 5.0 out of 5 stars
Title: Great short and helpful book
Date: Reviewed in the United States on December 18, 2020
Review: Thank you Mike for your shook as you called it. You have me great insight into how to break up my material into digestible bites
Name: Michael Gray, CPA
Rating: 5.0 out of 5 stars
Title: A great shortcut to being believable
Date: Reviewed in the United States on July 22, 2020
Review: Mike Capuzzi specializes in helping small business owners publish the books they keep putting off finishing. For professional service businesses, nothing beats having a short book for establishing credibility in the mind of the prospective customer. It’s a great way to be different. How many of your competitors gives a book as an introductory gift? In The 100 Page Book, Mike Capuzzi shows you how to do it. — Michael Gray, CPA and marketing consultant
