A non-writer to (acting) writers
I was reading a mail from the marketing team (my friend’s company) which they forwarded to the visual designer.
In that mail (above a form), they have written like this.
We would love to show you (Product’s) capabilities
Ready for a quick demo?
Fill the form below!
Request a demo (call to action button)
Me: who wrote this?
my friend: our marketing guys
Me: why don’t you hire a content writer
my friend : they said they will write.
Me: this text is not appealing and repeating
We would love to show you (Product’s) capabilities [FINE]
Ready for a quick demo? and Request a demo (call to action button) [Repeating]
Fill the form below [What’s that??? every one knows it’s a form and they need to fill. You guys are dealing with Artificial Intelligence and your targeted audience are smarties]
Everyone knows english. But that doesn’t make a you a content writer. You need to have expertise domain knowledge, marketing skills, story telling and good language. Because it’s not just words, it has to sell something. when a creative writer put down the words, there is a beautiful and powerful energy which we can feel. but it’s invisible. it’s a skill which needs to be practised and do it more focussed.
Label: Not meant for story writers and poets. They can write anything. :)