A non-writer to (acting) writers

I was reading a mail from the marketing team (my friend’s company) which they forwarded to the visual designer.

In that mail (above a form), they have written like this.

We would love to show you (Product’s) capabilities

Ready for a quick demo?

Fill the form below!

Form

Request a demo (call to action button)

Me: who wrote this?

my friend: our marketing guys

Me: why don’t you hire a content writer

my friend : they said they will write.

Me: this text is not appealing and repeating

We would love to show you (Product’s) capabilities [FINE]

Ready for a quick demo? and Request a demo (call to action button) [Repeating]

Fill the form below [What’s that??? every one knows it’s a form and they need to fill. You guys are dealing with Artificial Intelligence and your targeted audience are smarties]

Everyone knows english. But that doesn’t make a you a content writer. You need to have expertise domain knowledge, marketing skills, story telling and good language. Because it’s not just words, it has to sell something. when a creative writer put down the words, there is a beautiful and powerful energy which we can feel. but it’s invisible. it’s a skill which needs to be practised and do it more focussed.

Label: Not meant for story writers and poets. They can write anything. :)

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