buildyourcommunityKnow Your AudienceHow well do you know about your online audience? When I ask social media professionals, I get vague answers…Sep 24, 2015Sep 24, 2015
buildyourcommunityAre Brands’ Online Campaigns Bullshit?Bob Hoffman is a no bullshit adman. He calls this as the golden age of bullshitting. He differentiates lying from bullshitting. Lying is…Jan 21, 2015Jan 21, 2015
buildyourcommunityWhere are the account planners of the digital world?Traditionally ad agencies had 3 functions - Account Management: Taking care of the interests of the clients - Planning: Choosing media …Dec 25, 2014Dec 25, 2014