Veda KonduruHow to stay relevant in the age of AmazonRetail is slowing down. Profits are shrinking year after year, and it seems a week doesn’t go by without new news about store closures…Oct 6, 2017Oct 6, 2017
Veda KonduruinTowards Data Science5 Essential Steps to get your Predictive Analytics initiative right.Businesses of all sizes are trying to stay ahead of the game by embracing predictive analytics. If you’re the individual charged with…Aug 23, 2017Aug 23, 2017
Veda KonduruinTowards Data ScienceWhat AI means for Marketing!Something is missing from your current marketing strategy.Aug 16, 2017Aug 16, 2017
Veda KonduruThe duality of data: What qualitative data can do that Big Data cannotI recently ran across a great read in Financial Express that outlines an important complementary approach to Big Data-driven consumer…Aug 9, 2017Aug 9, 2017
Veda KonduruinTowards Data Science3 ways data quality impacts Predictive AnalyticsThe era of Big Data has given rise to a major misconception — the idea that data volume alone can provide marketers with a clear picture of…Aug 2, 2017Aug 2, 2017
Veda KonduruinTowards Data ScienceHow to take advantage of AI: 4 signs you’re ready to make the jumpPredictive marketing campaigns are the next frontier for marketers seeking to acquire new customers and maximize the lifetime value of…Jul 26, 2017Jul 26, 2017
Veda KonduruinTowards Data Science5 e-commerce business challenges AI driven personalized marketing can solveOne of the biggest challenges for a marketer is implementing an effective personalized campaign — one that fits not just a target…Jul 20, 2017Jul 20, 2017
