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Organic reach is the main factor deciding performance of paid advertisement campaigns. If profiles with less organic reach runs large advertisement campaigns this may result in failure and loss. Getting comfortable with algorithm is required before investing in paid campaigns.

Regular algorithms and features updates by social media platforms always try to make application more reliable. If you focus on audience requirement and delivering valuable content, you’ll get comfortable with algorithms and features instead of fighting them.

Here are some common practices which will give boost to your organic reach in lesser time. …


Tiktok is has now more active users than rest of social media platforms and is way better to promote your business with short video clips and attract million of audience easily.TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players.

The largest demographic of TikTok users is between the ages of 16 and 24. But if you think TikTok is just a fad for Generation Z, think again. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven. …

Vedang Shahane

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