Published by: Kim J. Harrison, March 2020.

When you believe your organization is confronted by a crisis, you need to firstly confirm you are dealing with a genuine crisis as opposed to some sensationalist news coverage or a passing social media storm. …


Published by Seth Arenstein, February 2020.

In life, avoidance is a common coping mechanism, and it’s also used with PR crisis. Avoid planning for or discussing a potential crisis and it might go away, as if it never existed. Initially, Chinese officials silenced and detained a doctor who, weeks ago…


Published by: Alex Birkett, January 2020.

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through popups, chatbots, live chat, quizzes, surveys, and more.

Despite the process being fairly…


Published by: Mind Tools Content Team, January 2020.

Imagine that your organization owns a chain of high-end fitness clubs around the country. Obviously, your market includes anyone who’s interested in staying fit and healthy; however, you know that your consumer group is more complex than that.

For example, the people…


Published by: Zara Burke, Digital Marketing Institute

Email marketing, SEO, content creation, social media, influencer outreach, lead nurturing…

Yes, inbound marketing encompasses them all. And let’s face it — that’s enough to inspire fear in the steeliest and most seasoned of digital marketers. …


Published by Michael Brenner, November 2019.

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation.

But…


Published by Michael Brenner, November 2019.

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020.


Published by Richard Feloni, June 2019.

A team of researchers is calling for companies to be as transparent about what it’s dubbed “corporate political responsibility” as they are about corporate social responsibility.

Covert lobbying for policies that contradict the ones espoused in “green” advertising and branding is getting harder to…


Published by Mark Bonchek, November 2019.

It’s a common refrain in executive suites these days: “We need a new narrative.”

It’s not enough any more to say “we make widgets.” …


Published by Meike Hendriks, March 2019.

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish…

Vedrana Kalinić

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