5 Lessons Learned From A Subscription Model Business — Day 19 of 365 Leadership Blogging

Subscription models are ideal for both products and services. We started out by wanting to create a steady income and chose this business model as a way forward. Using an online magazine as a lead magnet to attract visitors to our web pages, we created a funnel to offer a subscription package. In this article, we share five lessons from our experience. Fast forward we now consult in digital marketing and offer advice to business start-ups.

Lesson 1

We were active on social media, at least 20 times each day. We reaped a reward of engaged followers which was our aim. We were not fixed on numbers authentically just on quality engagement to lead customers through our sales funnels. We attracted 640k page visits and built email lists to market to our subscribers.

Lesson 2

Using an automated system helped us track the customer journey. At the time we looked for the best option for our budget using a number of automated emails before we converted. Our lessons were that too many emails lost our conversion email rates. Also, looking back we had packages that could support data analysis was key for identifying where we lost customers and how to re-engage them in the process.