
You see, even when you have a pack of designers roaming your halls, it’s hard for analytical cultures to integrate creative ones. The reason being that analytical cultures traditionally start with an answer, and then break the problem down into its constituent parts, whereas creative cultures start with questions and look at problems holistically. We’re not delivering a verdict here that one approach is superior to another, just that one invaria…
…ard. In the world of web services, design can no longer be outsourced or relegated …ard. In the world of web services, design can no longer be outsourced or relegated to a department. As interfaces become companies, design will increasingly become THE business.