Disrupting Art Museums with Tech
Why in 2017 museums still have audio tours? That is something I still ask myself every single day. We know that Museums need to Engage and attract their audiences efficiently, at the end a museum without visitors like a theater without an audience, but their current audiences perhaps are looking for something different.
How can we use Tech to enhance Art Museums by Disrupting the engagement and visitors Experience?
To do this, I believe that it is important to understand the desires of the visitors, the communication channels that they prefer, and the experience they are seeking while visiting the museum. Of interesting note, speaking with younger visitors aged between 18–35, we found that many felt the museum information was too high-level to understand, decreasing their enjoyment of the museum.
Museums like any other business or institution need to create a sustainable future. That means taking care of their core assets and collections, but also ensuring the museum continues to be relevant and valuable to future generations. Technology has a vital role to play in reaching visitors, but also in creating a more immersive and inviting experience where visitors are encouraged to return.
To find the right solution we need to look a bottom down approach where the visitors have the opportunity to express their voice, needs and ability to engage with each other during their visit. To achieve this, we found that talking directly with the visitors was key to develop DeFrame. Our solution has looked into this bottom down approach since day one, where all features of our platform had been designed based on end-user needs.
In the end, for Art Museums to stay relevant have to consider both technology pull and technology push, but always considering the relevance and current need of their audience. If they ask for something perhaps is time to stop ignoring and start listening, users are always right.
Our team at DeFrame want to put their mark in reaching that goal. Technology will eventually change the way we behave and interact with museums; we are aiming to be one of the catalysts that will push the museum industry to a prosperous financial future by working hand-in-hand with advances in tech.
Thanks for reading.