CS2006 Assignment Project Pitch on Cyber Bullying

Intent of Work:

Research shows that Singapore is the “leader worldwide when it comes to cyber-bullying” with more than 80% of the country’s citizens being active online, resulting in a bill passed in August 2014 to end cyber-bullying.

[Source: http://nobullying.com/new-law-takes-on-cyberbullying-in-singapore/ ].

Our group aims to inform audiences about how common the emotions and triggers behind bullying are and how serious their effects can be. We will target unawareness about two things: The seemingly harmless/ordinary motivations behind cyber-bullying and the intensity of the effects of cyber-bullying on victims. We also hope to get audiences to empathize from both the bully’s and victim’s POV.

Group Component:

Our product will consist of 8 still images

Theme of Product: Cause-Effect Style (Bully’s POV vs. Victim’s POV):

[All the effects mostly revolve around the victims feeling emotional trauma as a result of their bullies’ various intentions].

Photos #1 & #2: Cause -> Boredom

Photo #1: Person using pins to stick hate words on a voodoo-doll (voodoo doll as a symbol of how committing an action on an inanimate object/platform can lead to real life consequences)

Photo #2: Image of real person with the same words written/scratched into him.

Photos #3 & #4: Cause -> Ego/social standing

Photo #3: People laughing + holding phones + pointing down at a victim (shot from high angle to show superiority/power play)

Photo #4: Low self-esteem of victim (shot from low angle to show weakness)

Photos #5 & #6: Cause -> Anger:

Photo #5: Someone physically punching out

Photo #6: Victim being slapped/punched from a computer screen/mobile phone.

Photos #7 & #8: Cause -> Obsession

Photo #7: Stalker with victim’s photos on his walls

Photo #8: Victim in a room full of stalker’s photos (stalker’s eyes) staring at her, she is paranoid/cowering on the floor/gesturing for stalker to stop.