How to optimize your social media.

I’m somebody who enjoys my social media, but I don’t live in it. I feel overwhelmed, if anything. These networks are constantly trying to get you to follow more people, make more friends, etc. Of course they want you to connect with each other because it makes them look more popular and active, thus garnering more money for the social platforms themselves, as well as the people with the followings.

This constant connection, constant friending, constant following, constant more more more is maddening. I honestly don’t know how teenagers keep up with all of it and still do okay in school. Maybe they stop doing okay in school.

Oh well, my whole point in writing this article is not to preach about how social media is ruining lives (it’s not) or how teenagers spend too much time on social media (I don’t know or care). It’s about the ways I’ve learned to “optimize” my social media accounts in order to keep up with the people I want to keep up with and not feel like I’m overwhelmed anytime I log into one of them.


You already have Facebook throwing a ton of ads, ahem, curated marketing at you… and your aunt posting pictures of her 5 grandkids who are “just perfect”, the last thing you need are people you actually want to interact with falling in the gutter between those things. So this is how you fix up Facebook for yourself:

  1. Delete everyone on Facebook that you don’t want to be friends with. I know that seems obvious, but to some people it really isn’t. Lets face it, if you don’t want to follow them on Facebook, you probably don’t like them that much in real life, so why does it matter? Just delete them out of your life and move on. They probably won’t even notice.
  2. If you really can’t delete them (like you care enough about them, but don’t want to read the garbage they post.. this is a good category for family members), Facebook implemented this great feature known as “Unfollow”! Yes! You can stop having someone show up on your timeline, while remaining friends with them and they won’t even know.
  3. Facebook is a great place to follow people/companies/media outlets/etc that make longer-winded posts, considering that if the post is just that and not a link, you don’t have to leave Facebook to read whatever is being said.


Twitter is great for tid-bits of information. Little morsels of delight. If you follow someone that is constantly linking to their blog or to other sources and don’t say anything else, just follow their blog or those sources and save yourself the middleman. This person just uses twitter as a way to link to other things. Follow them elsewhere, or if they aren’t of value, unfollow them. Twitter gets hard to keep up with unless you’re checking it on the regular, so do away with people that want to consistently get you off the platform. Also get rid of people who mostly post images, if they have Instagram, and follow them there.


This is a great one to really curate. Do not follow your friends. Unless you REALLY like your friend(s) and they don’t have Facebook… don’t bother following them. Odds are, they are going to post the same pictures on Facebook and you can see them there. Follow photographers, artists, designers, etc, people that you are very visually into.

Using these three social media platforms in this way will make it easier to avoid overlapping content, thus making it easier to pay attention to what you are looking at on each network. There are more platforms out there I have not addressed, like Tumblr, Pinterest, Flickr, etc. and that is because I think they do pretty well on their own and are more specialized in what they are for, thus they aren’t as susceptible to the same overlap as the previous three.

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