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公關?板仔:屌你未屌你囉

英國滑板品牌 Palace Skateboards 如今炙手可熱。昨夜凌晨,他們於官方Instagram帳號發佈與Adidas合作的新系列產品預告,其中有一則留言:「屌你啦 Adidas」。Palace 隨即回應:「屌你老母(三個極抵死的Emoj)」但這會影響品牌嗎?當然不會,因為這就是板仔文化,也是它令人著迷的原因。

但何謂板仔文化呢?殿堂級滑板品牌 Supreme 創意總監 Angelo Baque:「外界從不認為滑板文化是好東西,講清楚一點,就是認為板仔是群『撚樣』。所以如果你要請真正的板仔做店員,就要接受他們是徹頭徹尾的『撚樣』。我喜歡他們做自己。如果你不喜歡,就滾出去,不需要你幫襯。」(註1)

事實上,Supreme 一直特立獨行。據前Supreme店長Aaron Bondaroff 憶述,最早期的Supreme店甚至不允許客人觸碰商品,整亂一份摺好的T-Shirt更會被店員指罵;MV導演兼派對搞手Vashtie Kola 坦言:「那是一個很難得到尊敬的地方。」(註2)即管如此,但Supreme的產品依然大賣,每逢有新產品推出就會有「排隊潮」和「炒賣潮」。外國媒體Complex更就此拍了一輯名為《售罄:Supreme炒家的地下經濟》紀錄片。(註3)

近年香港迷信公關,不理三七廿一都要請個公關傍傍身,方便在必要時為自己擋箭。可惜事與願違,搞出一堆大頭佛,更被嘰為「關公災難」。但有這樣的必要嗎?我認為,在這個虛偽的世界裏,「Keep it Real」反而更加理想。

最後,容我引一則蕭叔叔英式英文學會 Uncle Siu’s British English Club​的舊帖文來埋尾:

「To香港的PR人:為客戶形象著想,其實有時shut the f**p up會好過講一d稍有腦的人都覺得虛偽、仆街、攞景贈慶、貓哭老鼠嘅野。」

(註1)Skateboarders Are Assholes and That’s Why Supreme’s Customer Service Is So Terrible
摘錄:“Skateboarding has never been nice. Let’s make that clear. It started as an outsider thing, and skateboarders have always been assholes,” he explains in the interview. He goes on noting that he sees absolutely no problems with the attitude of the Supreme in-store staff. “So if you have legitimate skaters working in stores then they are going to be fucking assholes. I love them for being who they are. If you don’t like it then don’t fucking shop.”

(註2)Guerrilla Fashion: The Story of Supreme

(註3)’Sold Out: The Underground Economy of Supreme Resellers’: Full-Length

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