Verbal IdentityLessons from Antarctica: staying effective and healthy if you’re self-isolating for a multiweek…We’ve all worked from home. Few of us have had to do it for 12–14 weeks. But a lockdown is looking increasingly likely for workers here in…Mar 13, 2020Mar 13, 2020
Verbal IdentityProof. Finally! Good writing is good for business.Everyone loves good writing — but is it worth investing in if you’re a CMO, or brand director?Mar 12, 2020Mar 12, 2020
Verbal IdentityDon’t waste money/sanity/time/professional capital/tears changing your brand’s tone of voice.Everyone’s looking for marginal gains. From factory productivity of toothpaste to ‘rounder wheels’.Mar 9, 2020Mar 9, 2020
Verbal IdentityWhy you can’t hire the best writersThe CMO of even a mid-sized brand has to produce more words tomorrow than the Editor of the Guardian has to run in the printed edition of…Mar 2, 2020Mar 2, 2020
Verbal IdentityWriting clearly and persuasively with the Pyramid PrincipleIt helps to have some visual aids with this subject, so I’ve included our original video below. If you’d prefer to read though, the…Aug 8, 2019Aug 8, 2019
Verbal IdentityThe $1 trillion fraud: the language of innovationHow do you fight off Challengers if you’re not an innovator? The answer is to be an innovative storyteller.Aug 7, 2019Aug 7, 2019
Verbal IdentityWhat happens now that neobanks aren’t new?Our newest White Paper analyses the challenger banks’ brand language and shows how it’s impacting their customer acquisition and brand…Jul 3, 2019Jul 3, 2019
Verbal IdentityKill the Workshop ZombiesAs workshop-based training has become commonplace, less preparation seems to go into it: first, quickly find a space (can’t find somewhere…Jun 28, 2019Jun 28, 2019
Verbal IdentityStorytelling: ‘Here comes the science bit’It’s odd. Three times in the last month, with three different clients, I’ve been asked the same question: “Our experts keep confusing…Jun 5, 2019Jun 5, 2019
Verbal IdentitySuperdry’s ghost problem: how to work with a departed founderI’ve been trying to work out the lessons from the acrimonious return of Julian Dunkerton this week to Superdry- the brand he co-founded in…Apr 11, 2019Apr 11, 2019