Background As a business, your goal is to create or procure high quality content for better SEO results. Undoubtedly, online marketing and SEO are a crucial combination. …

Finding opportunity in a business crisis Disney. Airbnb. FedEx. HP. IBM. What do these businesses all have in common? Aside from their iconic status, each of these companies were formed during a crisis. In a recession, to be exact. In this article, we’ll set out a plan of attack for businesses in crisis mode. …

Copywriters are masters of the written word, human emotions and various subjects. In this blog, we’ll discuss 5 tangible ways a copywriter can help advance your business and its goals. A great copywriter can help you capture market share It’s a competitive world out there. And no one appreciates this more than your copywriter. We’re out here trying to…

Six easy steps to hire a copywriter In this article, we break down 6 easy steps required to hire a copywriter. Every business needs a copywriter. But do you go about hiring one? Today, there are plenty of options on the market. For starters, you have access to freelance portal websites like UpWork and Fiverr. But for…

Why is copywriting important? Words are powerful. On their own, they have the power to incite a wide variety of emotions: think excitement, happiness, suspense and anticipation. Consider the following quote: “Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.”…

How to leverage blogging to your advantage Small business owners, serial entrepreneurs and professional service providers: all three have a strong desire to boost organic growth and raise brand awareness. There’s one tactic that can achieve both of these outcomes: blogging. If your website doesn’t already have a blog, you’ll want to get one started right away…

In this post, I cover Five Ingenious Copywriting Ads from Legendary Brands. There’s something about a great ad. I can’t quite explain it, but I know it when I see it. And I’m quite certain that you do, too. Usually, it resonates deeply with me. It makes me feel something…

The power of LinkedIn If you’re not leveraging the power of social selling in your business today, you’re missing out. In this post, I’ll explain why. First, a brief statistic: 4 out of 5 people on LinkedIn are decision-makers. …

Getting started with marketing apps Money can be tight at a small business or start-up. Saving on costs and unnecessary expenses can go a long way. That’s why we’ve rounded up a list of the fail-proof marketing apps you can use to boost your marketing efforts at little to no cost. …